A fashion design and brand studio, London
Understated Era
Originating a new luxury English menswear brand during the era of quiet luxury, Understated Era was created for Charlie March (Goodwood). From inception to naming, to realisation, the pre collection draws inspiration from traditional English wear, blending it with technical fabrics and a contemporary minimalist design aesthetic, influenced by sartorial, street, and sportswear. The brand emerges as a force in the evolution of non-binary fashion, setting a new standard for sophisticated, inclusive style. From creating the brand name to developing its identity, art direction, and fashion design, we meticulously conceived every element of Understated Era.
Output
The collection draws inspiration from classic English menswear, modernised with contemporary cuts and silhouettes like oversized and boxy pieces. It combines classic luxury wool fabrics, softs and technical materials to infuse modernity into the collection, enhanced by custom trims and intricate detailing.
understatedera.com
A-chromiq
Project
Creating a French fragrance brand from concept to naming and product development, A-chromiq emerges as a gender-neutral, contemporary luxury brand positioned at the niche level. Embracing a minimalist aesthetic that aligns with its name "without colour," every element of the brand was meticulously crafted from scratch. This includes sophisticated packaging and innovative product development, achieved in collaboration with the renowned Master Perfumer Nathalie Feisthauer.
Output
We developed a range of three luxury eau de parfums, meticulously crafted to embody sophistication and elegance. In addition to the fragrances, we designed exquisite packaging, established a cohesive brand identity, and provided comprehensive art direction. Our efforts extended to creating a captivating campaign, developing a visually engaging website, and producing high-quality content to ensure a successful brand launch.
achromiq.com
Creating a French fragrance brand from concept to naming and product development, A-chromiq emerges as a gender-neutral, contemporary luxury brand positioned at the niche level. Embracing a minimalist aesthetic that aligns with its name "without colour," every element of the brand was meticulously crafted from scratch. This includes sophisticated packaging and innovative product development, achieved in collaboration with the renowned Master Perfumer Nathalie Feisthauer.
Output
We developed a range of three luxury eau de parfums, meticulously crafted to embody sophistication and elegance. In addition to the fragrances, we designed exquisite packaging, established a cohesive brand identity, and provided comprehensive art direction. Our efforts extended to creating a captivating campaign, developing a visually engaging website, and producing high-quality content to ensure a successful brand launch.
achromiq.com
Sheep Inc.
Sheep Inc. is more than just a brand; it's a movement towards a conscious, connected, and deeply human fashion future. They focus on creating clothes that tell a story, make you feel good, and are kind to the world you wear them in.
Output
We produced and directed a campaign film and photography for the brand.
DP: Miguel Cármenes
Ohmme
Project
Beyond a mere facelift, Ohmme’s branding, positioning, and voice was revolutionised, breathing fresh vitality into its product line. Through meticulous redesign and innovative thinking, we enhanced performance, comfort, wearability, and sustainability credentials across the board. Introducing new diffusion lines and subcategories like Life wear, we reimagined the brand’s essence. Demonstrating expertise in product design across fashion and sports, we crafted standout signature pieces for the brand, such as the renowned RAY jacket AG47 edition.
Output
For Ohmme, we not only overhauled the branding and positioning but also redesigned and developed an entirely new range of innovative techwear, lifestyle apparel, and active gear. This transformation elevated the brand from a yoga startup to a serious sports brand contender, poised to challenge the industry leaders.
Beyond a mere facelift, Ohmme’s branding, positioning, and voice was revolutionised, breathing fresh vitality into its product line. Through meticulous redesign and innovative thinking, we enhanced performance, comfort, wearability, and sustainability credentials across the board. Introducing new diffusion lines and subcategories like Life wear, we reimagined the brand’s essence. Demonstrating expertise in product design across fashion and sports, we crafted standout signature pieces for the brand, such as the renowned RAY jacket AG47 edition.
Output
For Ohmme, we not only overhauled the branding and positioning but also redesigned and developed an entirely new range of innovative techwear, lifestyle apparel, and active gear. This transformation elevated the brand from a yoga startup to a serious sports brand contender, poised to challenge the industry leaders.
fi’zi:k
Project
fi’zi:k, Italy is a premier brand specialising in high-end cycling and activewear, known for its commitment to quality, innovation, and performance. With a reputation for crafting premium products, fi’zi:k caters to the needs of serious cyclists and athletes who demand the best in both functionality and style. The brand’s offerings include a wide range of apparel and accessories, all designed with meticulous attention to detail and the latest advancements in technology. Whether it’s cycling shoes, saddles, or performance wear, fi’zi:k is synonymous with excellence, delivering products that enhance every ride and workout.
Output
Since 2008-18 we have helped deliver excellence in design, branding and product.
fi’zi:k, Italy is a premier brand specialising in high-end cycling and activewear, known for its commitment to quality, innovation, and performance. With a reputation for crafting premium products, fi’zi:k caters to the needs of serious cyclists and athletes who demand the best in both functionality and style. The brand’s offerings include a wide range of apparel and accessories, all designed with meticulous attention to detail and the latest advancements in technology. Whether it’s cycling shoes, saddles, or performance wear, fi’zi:k is synonymous with excellence, delivering products that enhance every ride and workout.
Output
Since 2008-18 we have helped deliver excellence in design, branding and product.
REMNANT
Project
Our project fuses exquisite Japanese and Italian fabrics with the time-honored craft of British tailoring, harking back to an era when a gentleman’s crisp, starched shirt was his armour, meticulously crafted to present no flaws. This unwavering commitment to perfection, a rarity in today’s world, imbues our garments with timeless elegance. Each piece exudes an effortless, off-duty style that speaks volumes without shouting, echoing a period when pride was woven into every thread, and craftsmanship was paramount.
Output
The result was the creation of REMNANT London, a British shirting brand that offers a contemporary menswear shirting collection. Our work encompassed branding, naming, and designing the entire collection.
Our project fuses exquisite Japanese and Italian fabrics with the time-honored craft of British tailoring, harking back to an era when a gentleman’s crisp, starched shirt was his armour, meticulously crafted to present no flaws. This unwavering commitment to perfection, a rarity in today’s world, imbues our garments with timeless elegance. Each piece exudes an effortless, off-duty style that speaks volumes without shouting, echoing a period when pride was woven into every thread, and craftsmanship was paramount.
Output
The result was the creation of REMNANT London, a British shirting brand that offers a contemporary menswear shirting collection. Our work encompassed branding, naming, and designing the entire collection.
London Paris
A remote-first studio.
Every stitch challenges the status quo, every design sparks a revolution, and every piece isn’t just worn—it’s wielded. This is not just fashion; it’s a bold declaration, a fearless statement that dares the world to catch up. Are you ready to lead or content to follow?
Let us help bring your project to life
info@pleat.studio